Why Strategy Needs a Strategy
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چکیده
This Perspective from The Boston Consulting Group’s Strategy Institute is the ninth in a series on the future of strategy. Earlier articles examined the central role of adaptive advantage in today’s turbulent and unpredictable business environment and the capabilities that contribute to it. This article argues that adaptive strategy is one of five strategic styles organizations need to master in order to prosper.
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تاریخ انتشار 2012